Combo book Createch – Miracle X (all 2 books)

VSMCamp VSMCamp Books is a publishing project that collects the most quintessential content distilled from the National Sales & Marketing Congress (VSMCamp) and the Sales & Marketing Executive Summit (CSMOSummit), as a The diligent secretary helps professionals to condense presentations and discussions. As a result, attendees as well as those (unfortunately) who missed the program can grasp the overall content of the event through an integrated handbook rich in knowledge, skills, and real combat experience. sales & marketing industry. CreaTech and Miracle X are the two closest themes of VSMCamp & CSMOSummit, built on a dialectical relationship: The marriage between creativity and technology leads to a great Customer Experience; and it is that same experience that drives creativity and technology together to reach greater heights. Creativity, technology, and a memorable journey of experience will also be what readers will find in this series. Book 1: “Createch – The Marriage between Creativity and Technology” is well edited with 3 major chapters: New Trends of Sales & Marketing, Modern Marketing Strategy, and Technology Application in Practice; Createch helps readers capture information about the latest technology trends, understand the role and position of technology in modern marketing strategies. Under each chapter are in-depth topics, practical case studies, open views on the relationship between technology and people in the 4.0 era, “tricks” of applying technology to communication, advertising, etc. … All are presented from a multi-dimensional perspective so that readers can receive information in the most objective way, thereby finding the most suitable answer for their business model. The interesting topics of Createch include: Interactive Communication – Interactive Communication; Insight – Psychological Points; Soft Power of Communication; Application of Customer Behavior and Behavior Forecasting Technology; Using Artificial Intelligence to Personalize Customer Experience; … VSMCamp Books converges knowledge, experience and creative marketing tips in the 4.0 era – of dozens of experts in the field of Sales and Marketing in Vietnam and around the world. Book 2: “Miracle X – Customer Experience in the Digital Age”: Today’s consumers are changing, But what is the basis for that change? Miracle X will lift the magic curtain of the journey of building and conquering customers with experiences in the digital era through 2 big chapters: Conquering Customers with Experience and Customer Experience in Marketing Strategy. With many outstanding topics such as: Whale Hunting – the secret to hunting big customers; Experience creates Memory; Building the Experience according to the Japanese Experience; … Readers will better understand why a business owns a huge amount of data but has not yet “touched” customers, where is their problem. What is the role of creating a good experience, as well as the secret to creating breakthroughs with the right “touch”. If a business is facing a communication crisis, a great experience design has the potential to turn the tide in an unexpected way. VSMCamp Books converges knowledge, experience and creative marketing tips in 4.0 era – of dozens of experts in the field of Sales and Marketing in Vietnam and around the world. – Author: Le Media – Release date: March 2020 – Genre: Paperback; Size: 17 cm x 24 cm – Number of pages: 140 pages 140

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